世界500强著名企业管理案例精粹资料pdf文档下载...

1、从头说起《财富》的故事 http://mmrc.net/down/management/world500/world500_fortune.pdf 中国企业：向500强学什么 http://mmrc.net/down/management/world500/world500_china_enterprise.pdf 2、企业战略谋划与对手共享市场—柯达全行业收购中国胶卷市场始末 http://mmrc.net/down/management/world500/world500_kodak.pdf 互助互利，共同发展—汉高公司增资扩股案透视 http://mmrc.net/down/management/world500/world500_henkel.pdf 以中国为家—摩托罗拉的本地化战略 http://mmrc.net/down/management/world500/world500_motorola_localize_strategic.pdf 向强者挑战—百事可乐的市场竞争战略 http://mmrc.net/down/management/world500/world500_pepsicola.pdf 断臂的维纳斯—微软中国在1999 http://mmrc.net/down/management/world500/world500_microsoft1999.pdf 3、市场营销策略好产品,好主意—丰田汽车的市场营销 http://mmrc.net/down/management/world500/world500_toyota_marketing.pdf 挡不住的诱惑—可口可乐的企业形象设计 http://mmrc.net/down/management/world500/world500_cocacola_ci.pdf 相互信赖，共同受益-卡特彼勒公司的分销系统 http://mmrc.net/down/management/world500/world500_carterpillar.pdf 常改常新，尽善尽美-宝洁公司的品牌道路 http://mmrc.net/down/management/world500/world500_p&g_brand.pdf 为客户提供解决方案—通用电气的金融服务 http://mmrc.net/down/management/world500/world500_ge.pdf 直接面对客户—戴尔公司的直销模式 http://mmrc.net/down/management/world500/world500_dell_direct_selling.pdf cisco公司的网上营销 http://mmrc.net/down/management/world500/world500_cisco_network_marketing.pdf cybermall的网上销售策略 http://mmrc.net/down/management/world500/world500_cybermall_network_marketing.pdf 耐克—行销传播的启示 http://mmrc.net/down/management/world500/world500_nike_marketing.pdf cyber超市的网上销售方案 http://mmrc.net/down/management/world500/world500_cyber_network_marketing.pdf 天天平价—沃尔玛的促销策略 http://mmrc.net/down/management/world500/world500_walmart.pdf 从拒绝开始—友邦保险在上海 http://mmrc.net/down/management/world500/world500_anlian.pdf 4、企业经营管理用户的愿望高于一切—大众汽车的经营宗旨 http://mmrc.net/down/management/world500/world500_vw.pdf 追求完美—麦当劳的经营艺术 http://mmrc.net/down/management/world500/world500_mcdonald.pdf 以人为本—惠普之道在中国 http://mmrc.net/down/management/world500/world500_hp_road.pdf 入乡随俗—松下企业文化的“中国化” http://mmrc.net/down/management/world500/world500_panasonic_culture.pdf 把质量意识注入每位员工的血脉—日立的质量管理 http://mmrc.net/down/management/world500/world500_hitachi.pdf 科技的摇篮，通讯原动力—贝尔实验室在中国 http://mmrc.net/down/management/world500/world500_bell_china.pdf ibm、英特尔、微软在中国的研究与开发 http://mmrc.net/down/management/world500/world500_research_vs_development.pdf 跨国公司在中国的研发机构素描 http://mmrc.net/down/management/world500/world500_mnc.pdf 5、人力资源管理寻找最优秀的人才—英特尔和微软的用人机制 http://mmrc.net/down/management/world500/world500_intel_vs_microsoft_hrm.pdf 是什么造就了150多年的辉煌—西门子的人才培训 http://mmrc.net/down/management/world500/world500_siemens_hrm.pdf 让每一个人都有机会—朗讯科技的人力资源管理 http://mmrc.net/down/management/world500/world500_lucent_hrm.pdf 人才常兴，松下长青—日本松下的人力资源管理 http://mmrc.net/down/management/world500/world500_panasonic_hrm.pdf 人人与文化的和谐—西安杨森的人力资源管理 http://mmrc.net/down/management/world500/world500_janssen_hrm.pdf 著名跨国公司在中国人力资源管理案例集萃 http://mmrc.net/down/management/world500/world500_hrm_case.pdf 6、经营管理案例不断创新的佳能 http://mmrc.net/down/management/world500/world500_canon.pdf 柯达—人人都会用 http://mmrc.net/down/management/world500/world500_kodak2.pdf 三菱集团发展多样化经营 http://mmrc.net/down/management/world500/world500_mitsubishi.pdf 王永庆—台湾的传奇人物 http://mmrc.net/down/management/world500/world500_taiwan_legend_people.pdf ibm新世纪两大主题—电子商务与风险投资 http://mmrc.net/down/management/world500/world500_ibm_ecommerce.pdf 半导体霸主：英特尔（intel） http://mmrc.net/down/management/world500/world500_intel.pdf 微软霸业，谁与争锋 http://mmrc.net/down/management/world500/world500_microsoft_empire.pdf 日产汽车公司 http://mmrc.net/down/management/world500/world500_nissan.pdf 通用电气公司的组织管理 http://mmrc.net/down/management/world500/world500_ge_organization_management.pdf 硅谷创造神话 http://mmrc.net/down/management/world500/world500_guigu.pdf 富士胶卷：稳步发展 http://mmrc.net/down/management/world500/world500_fujifilm.pdf 本田—世界汽车业的佼佼者 http://mmrc.net/down/management/world500/world500_honda.pdf 大宇资讯股份有限公司 http://mmrc.net/down/management/world500/world500_daewoo.pdf 波音—顶尖运输机生产 http://mmrc.net/down/management/world500/world500_boeing.pdf 宏基—主流家用品牌 http://mmrc.net/down/management/world500/world500_acer.pdf 网络营销先锋dell公司 http://mmrc.net/down/management/world500/world500_dell_network_marketing.pdf 苹果公司：成功的先驱 http://mmrc.net/down/management/world500/world500_apple_herald.pdf apple：回春妙手乔布斯 http://mmrc.net/down/management/world500/world500_apple.pdf 沃尔玛—零售业的一个奇迹 http://mmrc.net/down/management/world500/world500_walmart_retail.pdf 宝洁公司—世界日用消费品的领头羊 http://mmrc.net/down/management/world500/world500_p&g.pdf 雅虎（yahoo）：新世纪的媒介骄子 http://mmrc.net/down/management/world500/world500_yahoo_media.pdf yahoo!—与众不同的酷！ http://mmrc.net/down/management/world500/world500_yahoo2.pdf “今天你雅虎了吗？”—yahoo公司 http://mmrc.net/down/management/world500/world500_yahoo.pdf 上帝的杰作：亚当（ard）与夏娃（dec） http://mmrc.net/down/management/world500/world500_ard_and_dec.pdf kpcb公司投资互联网产业大获其利 http://mmrc.net/down/management/world500/world500_kpcb.pdf 爱立信 http://mmrc.net/down/management/world500/world500_ericsson.pdf 康柏—激发灵感的科技 http://mmrc.net/down/management/world500/world500_compaq_inspiration.pdf 康柏公司的发展 http://mmrc.net/down/management/world500/world500_compaq_development.pdf 康柏：降价高手菲弗尔 http://mmrc.net/down/management/world500/world500_compaq_depreciate.pdf hp：硅谷之父休利特、帕卡德 http://mmrc.net/down/management/world500/world500_hp_father.pdf 惠普发展史 http://mmrc.net/down/management/world500/world500_hp_history.pdf 微软的成功经验 http://mmrc.net/down/management/world500/world500_microsoft_success.pdf 索尼公司—“世界的索尼” http://mmrc.net/down/management/world500/world500_sony.pdf 施乐产品—世界最佳品质 http://mmrc.net/down/management/world500/world500_xerox.pdf 克莱斯勒公司 http://mmrc.net/down/management/world500/world500_chrysler.pdf 波特技术公司 http://mmrc.net/down/management/world500/world500_botel.pdf 宝马—成功的新形象 http://mmrc.net/down/management/world500/world500_bmw.pdf 奔驰汽车—国家元首的专车 http://mmrc.net/down/management/world500/world500_benz.pdf 基因未来(genentech) http://mmrc.net/down/management/world500/world500_genentech.pdf 松下—日不落帝国 http://mmrc.net/down/management/world500/world500_panasonic_empire.pdf 丰田汽车公司 http://mmrc.net/down/management/world500/world500_toyota.pdf 横行全球的联邦快递 http://mmrc.net/down/management/world500/world500_fedex_express.pdf 雀巢—全体工业界的典范 http://mmrc.net/down/management/world500/world500_nescafe.pdf 网景（netscape）：网络时代的美丽前景 http://mmrc.net/down/management/world500/world500_netscape.pdf nokia（诺基亚）—世界最大移动电话生产商 http://mmrc.net/down/management/world500/world500_nokia_mobile.pdf ibm公司—与优秀的风险企业共同发展 http://mmrc.net/down/management/world500/world500_ibm_venture_investment.pdf amd：顽强的抗争者桑德斯 http://mmrc.net/down/management/world500/world500_amd.pdf sun：网络先驱麦克里阿利 http://mmrc.net/down/management/world500/world500_sun_network_leader.pdf linux：英雄少年利努斯 http://mmrc.net/down/management/world500/world500_linux.pdf 摩托罗拉飞跃无限 http://mmrc.net/down/management/world500/world500_motorola.pdf 永远的可口可乐 http://mmrc.net/down/management/world500/world500_cocacola.pdf 英特尔公司 http://mmrc.net/down/management/world500/world500_intel_corporation.pdf 英荷壳牌 http://mmrc.net/down/management/world500/world500_royal_dutchshell.pdf ibm公司 http://mmrc.net/down/management/world500/world500_ibm.pdf 西门子 http://mmrc.net/down/management/world500/world500_siemens.pdf